A chatty, inviting resource for anyone who's interested in protecting a great idea...(includes) bold images, fun tidbits, notes of caution and definitions. This valuable guide for aspiring entrepreneurial thinkers provides overall principles for thinking through the basics of intellectual property...while sharing hands-on tips.
	Publisher's Weekly

	Designers need to know how best to protect their creations. This book tells you how.
Stella McCartney
	This book democratizes intellectual property and makes it accessible for all to use and understand.
Nelson Mandela
	Confucius says 'My education is open to everyone'. I say 'This book makes everyone understand intellectual property'.
Jackie Chan
	I never believed my pastry creations could be protected by intellectual property!
Bill McCarrick Master Chocolatier & Pastry Chef, Sir Hans Sloane Chocolate & Champagne House
	Fred has written the book I would have liked to write. He's an expert and it shows, everything is covered in clear language. This book will be a boon to all innovators.
Ron Marchant Chief Executive of the U.K. Patent Office
	Intellectual property is a powerful tool for economic growth, and entrepreneurs and politicians alike need to read this book.
Dr. Kamil Idriss Director General, World Intellectual Property Organisation